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As part of its ongoing commitment to service excellence and customer experience improvement, Alves Bandeira organized a series of three brainstorming sessions, bringing together more than 80 employees from different service stations and locations.

These sessions, held in Porto, Coimbra, and Peniche, aimed primarily to listen to those who interact with customers daily, enabling the identification of customer needs, gathering suggestions for process improvements, and sharing planned initiatives for the year to better align them with consumer expectations.

The initiative focused on three key pillars essential for service station operations: training, customer acquisition and retention, and shopping experience, with the addition of a fourth topic related to employee satisfaction in the workplace. Throughout the sessions, participants shared insights into daily challenges, pointed out areas for improvement, and actively contributed to the development of new solutions to enhance service quality.

The sessions were led by Paulo Ferreira, a guest trainer, who facilitated discussions and guided employees in identifying the main areas for improvement and best practices applicable to the sector. The interactive and participatory format allowed for the collection of valuable feedback, which was then forwarded to the relevant departments, ensuring that each suggestion is analyzed and integrated where applicable.

Through this initiative, Grupo Alves Bandeira reinforces its commitment to a participatory management model, strengthening proximity with teams and customers. By ensuring that each decision reflects the real needs of the market, the company continues to enhance the consumer experience across its network of more than 170 service stations nationwide.