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"To everyone, a super Air Fryer!" is the new competition promoted by Alves Bandeira as part of its Pontos AB loyalty program, offering an Air Fryer at each of the brand’s service stations, which are distributed across Portugal from north to south.

After giving away 365 days of free electricity, €5,000 in fuel, a trip to watch Portugal in the European Championship, three family trips to Disneyland Paris for four people, a Nintendo Switch, an Easter hamper at each service station, and several pairs of tickets to concerts held at Meo Arena, the time has come to offer customers the chance to win one of the most sought-after appliances of the year.

To win a super Air Fryer, customers participating in the loyalty program simply need to redeem 200 points for each entry. The more points they redeem, the higher the chance of winning. The winners will be announced on Alves Bandeira’s channels after October 20, the end date of the current competition.

Pedro Mascarenhas, Marketing Director of Grupo Alves Bandeira, explained the choice of this new product as the prize for what is already the 11th competition held by the brand throughout 2024: "As our customers return to their routines after the holidays, the introduction of a device that combines convenience, practicality, and technology seemed like the perfect addition to meet their daily needs. We are confident that this is another valuable offering that meets the real needs of the Portuguese, fulfilling one of our core principles: providing products with real and tangible value to our customers' lives."

This competition will be promoted through a multi-channel campaign that includes radio, email, digital platforms, newspapers, and a humorous video starring the entertainer Camaleaooo.